Social media has always been about dialogue between a network of friends, clients/business houses, celebrities/fans and group of people with similar interests and this makes social media a single most powerful entity that can provide leverage, momentum and impetus, to any kind of endeavour.
Apart from this, being an integral part of everyday life, social media can influence decisions. Today, social media has become inevitable in politics, with many politicians and political parties using it as an inexpensive and immensely influential tool for promotion. Social media has now become vital for any political campaign, during elections for major political entities.
Most of the political parties and politicians have realized that in addition to the traditional political campaigns like TV ads, public appearances and debates, social media marketing strategy is very critical to the success of their political campaign, in the age of the internet.
Marketing campaigns through Social media networking sites like AS IT IS HAPPENING #AIIH have outgrown all other forms of campaign strategies and this is the best tactic to attract youth and first time voters into your fold. RBCG is one of the foremost companies specialized in social media marketing campaigns for political parties and politicians, with worldwide infrastructure and teams.
Here’s a list of tips on how to plan social media political campaign for elections to help you with all the facets of leveraging social media, for your political party or yourself,
- List your objectives
Any political party/politician needs to set long-term and short-term goals to succeed in social media political campaigns.
The short term goals should be all about,
- Developing a positive image about the party / leaders
- Creating a strong buzz about the party and its activities
- Involving leaders to become active in social media.
- Indulging in location centered advertisements in social media.
The long term objective is always to win the elections, with a formidable majority.
- Plan your budget
Though inexpensive compared to traditional media, social media also incurs expenses when you hire a team of experienced professionals to deal with social media marketing. RBCG offers affordable social media political campaigns for elections which are effective, professional and result-oriented.
- Know your audience
A political party’s or politician’s audience comprises youth, middle-aged voters, women, senior citizens, informed and educated individuals and activists. Your social media profile should cater to and engage this wide spectrum of your audience. The social media marketing for political campaigns should also depend on the correct timing, when your audience is active online and the messages and events promoted during that opportune moment.
- Post audience –specific content
Apart from creating an ideal profile, the content you post has to attract the voters and influence them enough to respond to your posts. RBCG can help you in social media marketing of your political campaign through constructive engagement of your audience. The more engaging your content, the more the voters!
- Listen to, respect and be their voice
Listen to the multitudes of voices, connect with them and forge personal rapport with them by addressing their problems, understanding their plight, assimilating their opinions and responding honestly to their questions and comments. Post content like videos, pictures, articles, news and relevant links on your social media account to help your audience or voters to access right information about you and every facet of your campaigning.
- Highlight their participation
Highlight every achievement of your audience in terms of their participation and promotional activities in specific locations. The campaign message of a political party/politician should be that of the common public and this message should define your social media political campaign for elections.
- Evaluate the results
RBCG’s social media marketing efforts help you to analyze the campaigns efforts to win voters and understand the areas that did not leverage the digital influence through your social media marketing efforts. We, strategize your political campaigns in various social media platforms, to amplify the results that you have envisioned.
The vote base and avenues of influencing the voting populace becomes wider, when you opt to use social media for your political campaigns. The transparent and credible networking efforts of your political party can drive the support of a wide spectrum of audience, who want people-centric governance.
The focal point of a good political campaign is the participation of the public with their views in the campaigns. Social media platforms have helped the political parties to increase the vote base and open communication facility in social media through which they can ask and comment on contents, directly to the candidates.
The strategy on how to plan social media political campaign for elections needs expertise from a reputed company like RBCG. Social media platforms plays an important role in political campaigns because it gives the voters a level playing ground, authenticity and a chance to converse with the candidate, directly.
RBCG provides cutting edge technology services for your election campaign to be exclusively focused and strategized to standout.
Please contact RBCG to annihilate your opposition parties online media campaign.Please note that inexperienced companies will not build but ruin your perception , contact us to deliver professional help!
Please contact Us or call +265 0998040968 for a detailed discussion.
Compiled By Chauncy Mopho Jere