United Nations Children’s Fund (UNICEF) on Monday signed a Memorandum of Understanding (MOU) with hip-hop artist Fred Penjani Kaluwa, popularly known as Fredokiss as its first champion for children.
During the signing ceremony in Lilongwe, Country Representative for UNICEF, Johannes Wedenig, told Capital FM that Fredokiss was spotted for his already existing contribution to the welfare of children.
Wedenig pointed out that when UNICEF chooses its champions, it always chooses people who are already working along their line of work through their personal efforts.
“Fredokiss through his own engagements is a natural champion and what we are trying to do is to amplify his voice and join forces together to reach to those who always look up to him as an example of someone who made a dream come true,” narrated Wedenig.
He further pointed out that the artist is expected to amplify the voices of children and will focus much on ending child marriages and keeping children in school through public service announcements among other activities.
It has been revealed that matters surrounding keeping children, mostly girls, in school are a huge challenge in Malawi and it is expected that the MOU will bring some positive impact.
On his part, Fredokiss expressed his satisfaction by saying this is a good platform for him and what he aims at doing.
“There will be a day when the organisation will choose another individual for the task but at the moment as I am the first champion for children, doors have opened and people should expect change.”
Fredokiss believes the population of children in the country should not be counted as millions of challenges but millions of possible solutions to challenges.
Recently, the local hip-hop artist hosted shows in three cities of the country where a multitude of his fans attended for free.
It is believed that similar platforms along with UNICEF’s project areas will be used to spread the messages around rights of children as challenges facing children are nationwide and need a holistic approach.
UNICEF as an organisation works to promote the rights and wellbeing of children as it works together with its partners 190 countries and territories.